Professor Guerrero's Blog

mguerrero@gmail.com

Co-author of East of Tiffany's, 13 short stories of a Latino immigrant's success in USA; a journey from West Harlem to Sutton Place and Park Avenue. Check out the reviews in Amazon.com and in Barnes and Noble.

on KINDLE on NOOK

My best seller as of now is

Titanes de la Filosofia

Professor Guerrero's Blog: Focus Groups - What Do They Accomplish? Professor Guerrero's Blog: Book Reviews, Human Interest Articles, Accounting Lessons, and Writing Techniques

Book Reviews  

Books

Sentence Openers Book: FREE Lessons

Jane Austen  

Boethius: Consolation of Philosophy

How to Become a Writer  

Personal Finance  

Self Help, Wealth, & Learning

Greeks Romans Trojans  

Feminism  

Great Gatsby: Is Nick Gay?

All my books are now in NOOK

Ideas About the Novel is a prophetic book that all writers must own.

Ideas About the Novel by Ortega y Gasset - my translation $0.99


Next to Cervantes, Benito Perez Galdos is the most beloved Spanish writer of all times.

Torquemada at the Stake by Perez Galdos- my translation $0.99

Lazarillo of Tormes - my translation $0.99
Read it in contemporary English -- No Thous, Thees, or King James' Bible language. Transliterated into easy language for enjoyable reading pleasure. Because The Lazarillo of Tormes pointed a new direction, European and American literature benefited with titles that today are considered classics: Cervantes’ Rinconete and Cortadillo; Daniel Defoe’s Moll Flanders, Henry Fielding’s Tom Jones and Joseph Andrews; Tobias Smollett’s Roderick Random, and Peregrine Pickle; Voltaire’s Candide; Charles Dickens’ David Copperfield. And many others to include American works ranging from Mark Twain to Saul Bellow.

Dehumanization of Art by Ortega y Gasset - my translation $0.99
The Dehumanization of Art— is now a constant in music, literature, aesthetics, and philosophy, having come to mean that in post-modern times human-shaped mimesis (representation of the human) is irrelevant to art. According to Ortega, the arts don't have to tell a human story; art should deal with its own forms—and not with the human form.

Sentence Openers
How writers open their sentences makes prose agile, interesting, and athletic. This e-book teaches how to break the pattern Subject-verb-object--and discard openings that begin with nouns, articles, and pronouns.

East of Tiffany's - bestseller $5
With the city as its backdrop "East of Tiffany's" is filled with earnest tales of love, loss, faith, success and morality. While business terminology is interwoven throughout these short stories, it's not business lessons that I take away with me, but life lessons. The circumstances and the characters' profound humanity are relatable despite their zip code . "Luke, Postmodern Man" offers a new vista into faith, suffering, and love of neighbor. Way after you read this book you'll find yourself thinking about the various characters throughout the series of stories and will find solace in their unwavering faith. The narrators' ability to reflect on their hardships with such serenity is inspiring.



My writing was as flat as a sidewalk. And then I downloaded ...

Mary Duffy's Toolbox for Writers
After I purchased Mary's e-book I started to get 'A's in my essays and term papers! Every page is filled with great writing tips, training lessons, and wonderful useful writing skills! Not only do I write essays for college, but also short stories!
--IVONNIE Indrawan
College student
Sentence Openers on KINDLE

Sentence Openers on NOOK













All my books are now in KINDLE


Ideas About the Novel by Ortega y Gasset - my translation $0.99
Torquemada at the Stake by Perez Galdos- my translation $0.99
Lazarillo of Tormes - my translation $0.99
Dehumanization of Art by Ortega y Gasset - my translation $0.99
Sentence Openers
East of Tiffany's - bestseller $5


The most beloved short story from Spanish literature
All my books are in NOOK $0.99 or in Amazon KINDLE $0.99








All my books are now in NOOK

Ideas About the Novel is a prophetic book that all writers must own.
Ideas About the Novel by Ortega y Gasset - my translation $0.99

Next to Cervantes, Benito Perez Galdos is the most beloved Spanish writer of all times.

Torquemada at the Stake by Perez Galdos- my translation $0.99

Lazarillo of Tormes - my translation $0.99
Read it in contemporary English -- No Thous, Thees, or King James' Bible language.

Dehumanization of Art by Ortega y Gasset - my translation $0.99
The Dehumanization of Art— is now a constant in music, literature, aesthetics, and philosophy, having come to mean that in post-modern times human-shaped mimesis (representation of the human) is irrelevant to art.

Sentence Openers
How writers open their sentences makes prose agile, interesting, and athletic.

East of Tiffany's - bestseller $5
With the city as its backdrop "East of Tiffany's" is filled with earnest tales of love, loss, faith, success and morality.



My writing was as flat as a sidewalk. And then I downloaded ...

Mary Duffy's Toolbox for Writers
After I purchased Mary's e-book I started to get 'A's in my essays and term papers!
--Ivonnie Indrawan
College student
Sentence Openers on KINDLE

Sentence Openers on NOOK





Available in KINDLE $0.99


Available in KINDLE $0.99

Friday, September 25, 2009

Focus Groups - What Do They Accomplish?

British actor Reg Varney using the world's fir...

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Focus groups are useful in generating new product ideas or evaluating of new product concepts in very early stages of development before a great deal of time, effort, and money are expended. Some industries leap ahead by preparing a prototype, which is then evaluated by a focus group.

In addition, focus groups also evaluate existing products to assess quality, whether all the features are necessary or if others ones are needed. Much information can be garnered by employing focus groups, as long as management realizes that information is based on small, non-probability samples that can limit the ability to generalize the results to an entire target market.

In general, what can be garnered in one session are: users' attitudes, beliefs, desires, and reactions. This market research data can then be integrated with the goals of the organization.

The group consists of:
The moderator (sometimes called the group leader or instructor): who guides, prompts, nudges, and stimulates discussion and elicit reactions from the participants. •The participants: generally 8 to 12 past, present, or prospective clients, customers, and others interested users paid to give their opinions about a service, product, or some entity that needs to be evaluated.

Materials Needed.
•Index cards and markers for making nametags for focus group participants.
•A table and enough chairs for the moderator, recorder, and focus group members. •A seating chart for the moderator.

Main presentation of the item to be evaluated:
1.Decide what you want to learn. For example: Let’s assume that a commercial bank is about replace and install newer ATMs and they want to make sure that the screen colors are appealing.
2.Write a script for the moderator to follow (use bullet points and questions, both annotated as to the time allotted for each).
3.Management either hires a skilled moderator or appoints an articulate individual within the organization to rehearse and follow closely the bullet points in the script.
4.Tape the sessions and have one or more people take good notes. 5.When possible, in addition to the prototype, use visual aids such a graphics and charts, slide shows, or videos.

Action and Interaction:
When all the participants have been seated, the leader welcomes the focus group by thanking them for agreeing to participate in this activity. Tell the participants that they will be asked to give their opinions on the colors only.

Tell the focus group that the only rules are (1) no opinion or idea expressed is judged foolish or even outlandish, and (2) all participants in the group will have a chance to share their opinions. Re-emphasize that no idea is “off the wall.”

Pre-closing activities: The moderator asks selected individuals if they are satisfied with the interaction among themselves. Often some members may volunteer information that might have been overlooked during the course of the session.

An experienced moderator will keep the session lively and flowing, by stepping in with pointed questions.
“That is a fantastic point you just made! Can you expand a bit more?”
“What makes the screen gaudy? Is it the pink, the red, or the blue?”

If interaction is poor, the value of the conclusions drawn from the focus group may be questionable.

Closing the session
Thank the focus group participants for their contribution. Give praise with general remarks such as: “You were just wonderful. Two or three of you kept this thing jumping, and I thank you for that. I loved your input! The moment you see the screens and the colors you helped us choose, you’ll feel proud that you pointed our bank in the right direction.”

Conclusion
Focus groups (sometimes called study groups or research groups) are useful not only in large businesses and in small businesses, but also in the professional occupations, too. The pastor of a church may use them to evaluate his sermons; a comedian can have his performance evaluated; politicians, accountants, and others as well.





The writing techniques I employ in this article are all explained in Mary Duffy's writing manual:

Sentence Openers


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Professor Guerrero's Blog

Co-author of East of Tiffany's, 13 short stories that will warm your heart - See 101 reviews in Amazon.com and 37 in Barnes and Noble.

on KINDLE on NOOK

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