Tuesday, May 29, 2012

Facebook and General Motors:

Social Identities According to AdAge, it looks like the story about GM pulling their $10 million in Facebook advertising wasn't exactly the truth and it wasn't because GM found Facebook advertising ineffective but because Facebook refused to let them create full page ads. I can't imagine what they had in mind but good on Facebook for holding their ground. Big Spenders Push Ad Line, But Facebook Holds Ground adage.com Advertising on Facebook has always been subtle. But GM wanted to do something bigger. To GM, Facebook's audience was interesting; its ad formats were not.

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